Tis the season to be wasteful it would seem. Britain throws out around 227,000 miles of wrapping paper over the Christmas period, according to government figures, which is enough to stretch 90% of the way to the moon.

On top of that, more than one billion greetings cards go into the bin, along with the boxes and wrappings from countless toys and gifts, much of which ends up in landfill.

That’s why one of Britain's leading waste management companies is spearheading calls for the country to cut down on its Christmas waste and to turn the 2013 festive period into one of recycling and re-use.

"Christmas is the time of year when we forget ourselves and let all our bad habits run riot," says Business Waste spokesman Mark Hall.

"From over-eating and getting drunk in front of the Queen's Speech, to wasting food and packaging, we're all guilty in some way or another."

One of the major problems with Christmas wrapping paper is that large amounts of it cannot be easily recycled due to high plastic, glitter and foil content. This being the case, Business Waste has suggested that families think green when making their choice, and go for wrapping that is 100% paper and therefore easy to recycle.

Business Waste says people should consider:

• Recyclable wrapping paper;
• Recycled wrapping paper – a greener product that will take off if there's a public demand;
• Reusable gift bags and boxes.

"We hate to be the Scrooges of the season," said Hall, "but there's so much wrapping for sale that can't be recycled back simply because while it looks great, it's a dead-end product that can only be thrown away or burned."

It's hard for the consumer to know what exactly is in their wrapping paper and whether it's recyclable, said Business Waste, which is calling for clearer labelling and a reduction in products that end up in landfill or so-called energy recovery.

The rise of energy recovery in the UK (the burning of waste to provide heat for power stations as opposed to sending it to landfill) means that vast amounts of Christmas waste will meet a fiery end, but Business Waste has argued that this misses the point.

"Energy recovery is an impressive advance in cutting landfill, but it's also a dead-end as far as recycling goes," said Hall. "It should only be a last resort for waste, and it's down to waste producers such as households and companies to make sure they always use recyclable goods as often as possible."